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Apple’s strongest chip reneges! We’re just one step away from ditching Intel for the Mac



If you want to draw a time node for the Mac, WWDC 2020 is very important. The Apple SIlicon that appeared at the finale of that WWDC is no less than one more thing.

In addition to introducing Apple Silicon and the DTK (Developer Transition Kit) for developers, Cook also promised a “two-year” transition period. Although Apple did not set conditions for the two-year plan, from the perspective of third-party analysis agencies and the media, all Mac products are changed to M chips, which almost represents a successful transition from Intel to Apple Silicon.

But until today, the Mac Pro on sale is still Intel chips, and the rumored M chip Mac Pro has not been seen. This represents a two-year chip transition plan, and Apple reneged on its word.

Macs change chips, over and over again

From the founding of Apple to the current technology giant, the Macintosh (Macintosh) has made great contributions. It has been a long road to development. In order to let the Mac have the best experience, or not be constrained by the chip, Apple has changed the Mac chip instruction set architecture three times.

  • Switched from Motorola 68000 series to PowerPC in 1994
  • Switched from PowerPC to Intel chips in 2005
  • Moving from Intel to M chips in 2020

Apple has accumulated considerable experience in the first two replacements. After the launch of the M1 MacBook Pro at the end of 2020, the transfer of the instruction set has little effect on ordinary users. Although the Mac is still a niche market in the PC field today, with Apple’s appeal, there are quite a few developers supporting the switch from x86 to ARM. From the announcement of M1 to the appearance of M1 Pro, M1 Max, and M1 Ultra, most of the Mac product lines have been updated, and even the new Studio Mac series has appeared.

For conventional Macs and MacBooks, the migration of instruction sets and architectures not only does not affect the user experience, but makes Macs more energy-efficient. According to Apple’s M chip upgrade strategy (doubling), it is rumored that the workstation-class Mac Pro may be prepared for a SoC with more cores and a larger area, and it may also be suffixed with Extreme. But until the appearance of M2, the rumored Extreme still remained in the rumor, which also means that the “transition” has not been completed.

Mac Pro: Don’t be sloppy

After switching to the M chip, the MacBook Pro changed to a “practical” design core. It can be said to be the result of the tripartite talks between the software team, the chip team, and the design team. The history of the Mac Pro has a similar process, removing the “design first” character: In 2013, the Mac Pro switched to the “trash can” style with mixed reviews, but the heat dissipation problem and poor expandability caused dissatisfaction among many industrial users.

After the release of the Mac Pro, perhaps because the internal space could not match the new hardware, or the product was strategically abandoned, Apple did not upgrade the hardware for six years. During this period, Apple’s executives even invited senior technology media to hold a roundtable meeting to explain the low performance of the Mac Pro. Apologize and say Apple is working hard to turn around the Mac Pro. John Gruber, who witnessed the Mac Pro Lives conference, once wrote in his blog that “facts speak louder than words” and hoped that Apple would act quickly.

The result is the Mac Pro, dubbed the “grater” by netizens and released in 2019. The chip is replaced by Intel, and the overall design of Apple’s rare detachable upgrade is used to reverse the reputation of Mac Pro.

With Intel moving to the Apple Silicon node, the Mac Pro clearly needs to be redesigned to accommodate the unique architecture and workings of the M chip. As early as the release of M1 Ultra, Tim Millet, Apple’s chip architect and vice president, affirmed that the M1 series of chips is over, and it sounds like he is also looking forward to the new Mac Pro.

Half a year later, GeekBench leaked the M2 Extreme running score information, still using the heap core strategy, which may be luxurious specifications such as 48-core CPU, 152-core GPU, and 192GB unified memory. According to the past rhythm, it will probably be released together with M2 Pro and M2 Max at the end of this year, but some subjective and objective reasons prevent Apple from updating the rhythm.

Too Expensive to afford

The objective reasons are nothing more than management changes and supply chain conditions, but most of them affect the direction of subsequent products, rather than Mac Pro (M chip), a product that has been tested for a long time. Mark Gurman, a well-known Apple reporter in the foreign media Podcast, said that Apple has repeatedly delayed the release of the M2 Extreme Mac Pro.

In order to achieve peak performance close to x86, stacking cores is one of the current practices of Arm chips, and the same is true for M chips. They just blindly pursue large-area stack cores. The chip yield and cost remain high, and the performance of stacking to the top can only meet Very few users. Spending too much effort on R&D, production, and design of giant SoCs may not be worth the candle.

If the Mac Pro uses the M2 Ultra SoC, the positioning of the Mac Pro and Mac Studio will be confused, at least the SoC can replace each other. In addition to the Intel chip, the Mac Pro 2019 also has a detachable design and upgraded hardware. The M chip Mac Pro will also retain this user-friendly feature, and it does not rule out working with AMD to design several upgrades such as accelerator cards and GPUs.

With the excellent energy efficiency performance of the M chip, the new Mac Pro can also be smaller and the air duct can be optimized, and the appearance of the “grater” may be abandoned.

Ecology wins by quantity

“Quantity” does not refer to the number of chip cores, but the number of chips. Apple M chips or Arm architecture chips improve peak performance, and stacking cores is a cost-effective method. After the release of the M1 series, in addition to the different memory bandwidths and speeds of different chips, the difference between CPU and GPU is almost the number of cores. Even the same model will be divided into Beggars’ Edition and Full Blood Edition due to the number of GPU cores. .

The top-level M-series chips that may be called Extreme from the earlier exposure will actually follow this upgrade route. The core frequency and specifications will not change much. Simply increase the number of cores. However, various factors such as cost, demand, and mass production will be integrated. Finally, Apple may give up the core monster of Extreme. The cancellation of the Extreme series chip is not a compromise of Apple’s new Mac Pro. On the contrary, it may transfer the absolute advantage of one chip to the “ecological” advantage of multiple chips.

The Studio Display released with Mac Studio has a built-in A13 Bionic chip, and it is generally believed that the A13 plays a role in some software cooperation functions, rather than helping performance. The Pro Display XDR, which may be updated along with the new Mac Pro, is also likely to have an Apple self-developed chip built in, and the built-in M chip is not even ruled out.

In addition to integrating into the Apple ecosystem as a whole, the built-in chip GPU is used to share the display pressure to reduce the GPU resource utilization of Mac Pro or other Macs. And not only the new Pro Display XDR, Apple also develops more external displays to meet the needs of different users. Although there is no display specification or positioning information for the time being, it is certain that Apple’s self-made chips will be built in.

The reason why Apple turned to self-developed ARM architecture is that third-party chips began to limit the demand for Apple products, and second, third-party chips could not cooperate with software and design from the beginning of product development, that is, they could not form a complete ecological chain. Apple has deployed self-made chips for more than ten years. The original intention is not to replace other chip giants, but to create a perfect user experience.

The same is true for M-chip Macs, not to replace x86 PCs, but to take advantage of the ecological advantages of Apple products. The cancellation of the Extreme chip does not mean that the Mac Pro is not competitive. With the Pro Display XDR built in a self-made chip, the main focus is still “Apple-style ecological barriers.”

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Decline in GameStop’s Quarterly Revenue





According to financial data, digital gaming sales growth at the Grapevine, Texas, store is not compensating for a drop in in-store purchases.

Despite the company’s best attempts to offset the fall in physical sales with growth in digital transactions, GameStop Corp. just reported its worst quarterly revenue dip in two years. In the three months leading up to October 29th, net sales dropped 8.5% to $1.19 billion, which was lower than the $1.39 billion predicted by two analysts. Loss per share after adjustments came in at 31 cents, which was higher than the predicted loss of 29 cents. The company is only worth $7 billion, and its stock is extremely volatile, therefore very few analysts cover it.

Since becoming chairman of the board this year, Ryan Cohen has been working to reinvigorate GameStop’s growth in Grapevine, which has slowed as customers switch from purchasing game CDs to purchasing digital downloads. To make matters worse, COVID-19 lockdowns crippled GameStop’s retail operation, and supply shortages on consoles have further impacted profits.

According to market research firm NPD Group, overall spending in the gaming business fell 5% in the third quarter compared to the same period a year ago.

Earlier this week, Axios reported that GameStop has begun a new wave of layoffs, with a particular focus on the team developing the company’s blockchain wallet. GameStop also announced layoffs of an undisclosed number of employees and the departure of CFO Mike Recupero in July.

In its earnings release, GameStop said nothing about layoffs

Cohen has been trying to get GameStop involved in digital assets, but it’s been difficult. The company began transitioning into nonfungible tokens in September, when it announced a partnership with cryptocurrency exchange FTX US. The parties agreed to work together on some new e-commerce and online marketing projects and stock some stores with FTX gift cards. However, the crypto market went into a tailspin in November after FTX imploded with $9 billion in liabilities and filed for Chapter 11 bankruptcy.

CEO Matt Furlong stated on an earnings call with analysts that GameStop does not have “a meaningful balance of any cryptocurrency.” We have not and will not put significant shareholder capital at risk by entering this market.

Furlong has stated his optimism for the continued development of digital assets

GameStop became a symbol of the meme-stock mania that swept the retail trading community during the pandemic, in which the price of specific stocks was driven up by online discussion of such stocks on Reddit and other social media platforms rather than by any actual business fundamentals. The stock price, which is down 40% so far this year, rose by around 1% in after-hours trading on Wednesday in response to the news.


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Newcomers Chris Sacca, Jack Dorsey, and Kalanick




Chris Sacca, Jack Dorsey, and Travis Kalanick.

Three of the most famous people in the tech business are Chris Sacca, Jack Dorsey, and Travis Kalanick. They’ve all achieved phenomenal success in technology and been in the front of some of the industry’s most game-changing developments. Sacca is a well-known businessman and investor who put money into companies like Twitter, Uber, and Instagram at an early stage. Dorsey co-founded and currently leads Twitter, while Kalanick created and resigned as head of Uber.

Chris Sacca, Jack Dorsey, and Travis Kalanick: Who Are They?

Can You Introduce Me to Chris Sacca, Jack Dorsey, and Travis Kalanick? The tech industry is led by visionaries like Chris Sacca, Jack Dorsey, and Travis Kalanick. Chris Sacca is a successful businessman, investor, and entrepreneur from the United States. The likes of Twitter, Uber, Instagram, and Kickstarter all counted on his early financial support. Jack Dorsey founded Square and serves as its CEO. He is also a co-founder of Twitter. He is considered a forerunner in the fields of microblogging and online monetary transactions. Uber, the groundbreaking ride-hailing service founded by Travis Kalanick, has completely altered the transportation landscape. It is widely believed that Kalanick single-handedly destroyed the traditional taxi sector with his work on mobile app-based transportation services. All three of these men are quite young yet have already made significant contributions to the technology sector.

How did these three people get where they are today?

Three of the most successful businesspeople alive now are Chris Sacca, Jack Dorsey, and Travis Kalanick. The remarkable success of their individual companies has made these three men household names, and they have become IT industry icons. It’s not surprising that these businesspeople have succeeded, given their combined intelligence and doggedness. Chris Sacca, an early investor in Twitter and Uber, was the first of the three to find financial success.

Sacca’s knowledge of the tech business allowed him to see the potential in the social network, and his investment in Twitter allowed Jack Dorsey to start the company. Jack Dorsey played a key role in the development of Twitter and laid the groundwork for the service to go global. Finally, Travis Kalanick entered the digital industry late yet created Uber into a global powerhouse, cementing his place in history as one of the most successful and important business leaders of all time. These three gentlemen all have the requisite smarts and guts to start their own businesses and make a killing.

The Effects of Their Achievements

Chris Sacca, Jack Dorsey, and Travis Kalanick’s achievements have had a significant effect. These three men have built successful careers as technological pioneers and entrepreneurs. They have contributed to the development of today’s advanced technological landscape. Twitter, Uber, and Lowercase Capital are the three founders’ most notable accomplishments. Twitter has grown into an important resource for users to keep up with the latest news, trends, and other events, making it one of the most popular social media platforms in the world. The ride-hailing sector has been shaken up by Uber, which has become ubiquitous.

Lowercase Capital is a VC firm that has helped launch the careers of numerous entrepreneurs by investing in over 200 different software businesses. The achievements of Sacca, Dorsey, and Kalanick are not limited to the realms of the businesses they founded. They have a track record of investing in successful tech startups, which in turn inspires new generations of business owners to launch their own ground-breaking ventures. In addition, many people now have jobs because of their investments. Many would-be business owners have looked to Sacca, Dorsey, and Kalanick as examples of success. They have demonstrated that it is possible to achieve one’s goals through perseverance and hard effort. They have also demonstrated that a small number of innovative ideas can have a significant impact on the technological world. Because of this, numerous up-and-comers have been encouraged to follow in their footsteps and develop ground-breaking goods and services.

Perspectives on the “Newcomer”

The names Chris Sacca, Jack Dorsey, and Kalanick have become virtually inseparable from the modern information technology sector. These three “up-and-comers” changed the game by daring to challenge the status quo and taking calculated risks. Lowercase Capital was established by Chris Sacca, who has gone on to invest in the likes of Twitter, Uber, and Instagram. Jack Dorsey started both Twitter and Square and currently serves as CEO of both companies. Kalanick is the Uber founder and CEO, and his company has had a profound impact on the transportation sector. These three “newcomers” have all changed the face of technology forever, and their achievements have served as models for other would-be business owners.

Is there any guidance we may glean from their experiences?

Is there any guidance we may glean from their experiences? Current examples of people who have achieved great success include Chris Sacca, Jack Dorsey, and Travis Kalanick. These people have made names for themselves in the business and technology communities thanks to their accomplishments in disciplines as diverse as venture capital and entrepreneurship. However, aspiring businesspeople can learn a lot from their experiences. To begin, despite facing setbacks and defeat, all three of these individuals have remained steadfast in their dedication to the undertakings they’ve undertaken. They have shown they are willing to take chances by investing both time and money in their projects. They have also demonstrated skill at establishing and maintaining connections with other powerful individuals. All three of these men exemplify the traits that are crucial for success in business, and by learning from their experiences we may develop our own set of abilities and outlook.


Newcomers to the tech business who have made significant contributions include Chris Sacca, Jack Dorsey, and Kalanick. Each of them rose from obscurity to become a household name and a major force in their respective fields. These three guys have altered the course of technology with their respective venture capital investments (Sacca), startup (Twitter’s Jack Dorsey), and startup (Uber’s Travis Kalanick). They have inspired a new generation of entrepreneurs by demonstrating that anyone, regardless of background, can make a substantial impact on the world.


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Case of the alphabet U.S. drone operations expansion: Wing wants FAA’s blessing D.C. (Reuters)





The Google subsidiary Wing Aviation has applied for a waiver from some FAA drone regulations so that it can expand its operations beyond a single small city in Virginia, according to a notification published by the FAA on Friday. As of early 2019, Wing has supplied a multitude of services for locals of Christiansburg, Virginia, including both scheduled and emergency deliveries. With the goal of serving more people, “Wing is now aiming to expand and improve upon these operations,” the company claimed in its request for waivers from some FAA drone regulations. The organization promised to listen to petitioners before reaching a final call. The FAA was informed by Wing that the company had “made major investments targeted to strengthen both the safety and capacity” of drone operations in the United States. More than 17 months have passed with no reported incidents. Wing seeks FAA clearance to move remote pilot activities “to regional operations centers that can monitor and safely handle a greater number of airliners at once. When it grows, Wing aims to utilize a variant “that has been demonstrated to be dependable in commercial operations and is extremely comparable in its operating characteristics,” Wing said. Yet “to identify and accept this alternate aircraft version,” approval from the FAA is required.

In addition, during the interval, Wing requested that the FAA conduct operator line inspections once every 12 months rather than every three. According to the report, “current limitations will make it infeasible to grow a light-footprint, distributed operation across a neighborhood,” therefore the amendments “will assist assure that more American homes may experience the benefits of (drone) technology.” Small drones can now legally fly over people and at night without special permission under new FAA regulations that went into effect on Wednesday. The long-awaited guidelines require remote identification technology in most situations to enable drone identification from the ground, which is intended to alleviate security concerns.

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